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Privacy policy

1. Introduction

This Privacy Policy explains how Bluestone Media Group Pty Ltd (Australia) and Bluestone Media Group BV (Netherlands, KVK: 42036993), collectively operating as The Neon Store ("we", "us", "our"), collect, use, store, and share your personal information when you visit www.neonstore.co or purchase our Products.

We are committed to protecting your privacy and comply with:

  • The Privacy Act 1988 (Cth) and the Australian Privacy Principles (Australia).

  • The General Data Protection Regulation 2016/679 (EU GDPR) and the Dutch Implementation Act (Netherlands and EU/EEA customers).

  • The UK General Data Protection Regulation and the Data Protection Act 2018 (UK customers).

  • The California Consumer Privacy Act (CCPA) as amended by the CPRA (California, US residents).

  • Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation.

2. Data Controllers

Depending on your location, the data controller for your personal information is:

  • EU/EEA customers (including the Netherlands): Bluestone Media Group BV, KVK: 42036993. This entity is our EU-registered data controller and is the relevant contracting entity for GDPR purposes.

  • All other customers (including Australia, UK, US, Canada, and Rest of World): Bluestone Media Group Pty Ltd, 11/66 Clarence Street, Sydney NSW 2000, Australia.

Contact for all privacy matters: info@neonstore.co

3. Information We Collect

We collect the following categories of personal information:

  • Identity & Contact Data: name, email address, phone number, billing and delivery address.

  • Order & Transaction Data: purchase history, Products ordered, payment method type (we do not store full card numbers — these are processed by our PCI-DSS compliant payment providers).

  • Technical Data: IP address, browser type and version, operating system, referring URLs, pages visited, and time on site — collected via cookies and similar technologies.

  • Marketing Preferences: your opt-in/opt-out status for marketing communications.

  • Custom Order Content: artwork, logos, text, and design files you upload or submit for custom orders.

  • Communications: records of correspondence with our customer service team.

4. How We Use Your Information

4.1 Legal Bases (EU/UK)

Where the GDPR or UK GDPR applies, we process your personal information on the following legal bases:

  • Contract performance: to process and fulfil your orders, including sending order confirmations, Design Proofs, and shipping updates.

  • Legitimate interests: to improve our website and services through analytics, to prevent fraud, and to communicate order-related information.

  • Consent: to send you marketing communications (you may withdraw consent at any time).

  • Legal obligation: to comply with applicable laws including tax, customs, and regulatory requirements.

4.2 Purposes of Processing

We use your personal information to:

  • Process and fulfil your orders and manage your customer account.

  • Communicate with you regarding your order, including Design Proof approvals and shipping notifications.

  • Send marketing communications where you have opted in (you may unsubscribe at any time via the link in any email).

  • Analyse website usage and improve our products and services.

  • Comply with legal obligations including tax, customs, and anti-fraud requirements.

  • Protect the rights, property, and safety of The Neon Store, our customers, and third parties.

5. Cookies & Tracking Technologies

We use cookies and similar technologies (pixels, web beacons) to operate our website, analyse traffic, and serve targeted advertising. Types of cookies we use:

  • Strictly necessary cookies: required for the website to function (e.g., shopping cart, session management). Cannot be disabled.

  • Analytics cookies: help us understand how visitors use our site (e.g., Google Analytics).

  • Marketing cookies: used to serve relevant advertisements via platforms such as Google Ads and Meta (Facebook/Instagram).

You can manage your cookie preferences through our cookie consent banner (displayed on your first visit) or through your browser settings. Disabling certain cookies may affect website functionality.

6. Sharing Your Information

We share your personal information only where necessary:

  • Service providers: shipping carriers, payment processors, manufacturing partners, and IT/hosting providers, under appropriate data processing agreements.

  • Professional advisers: lawyers, accountants, and insurers where reasonably necessary.

  • Legal compliance: law enforcement, regulatory bodies, courts, or government agencies where required by law.

  • Business transfers: a purchaser or successor entity in the event of a business sale or merger (with prior notice where required by law).

We do not sell your personal information to third parties.

7. International Data Transfers

Your personal information may be transferred to and processed in countries other than your country of residence, including Australia, the Netherlands, and the United States, where our service providers operate.

For transfers of personal data from the EU/EEA or UK to countries not recognised as providing an adequate level of data protection, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission.

  • UK International Data Transfer Agreements (IDTAs) where applicable.

Transfers between Bluestone Media Group BV and Bluestone Media Group Pty Ltd are covered by appropriate intra-group data transfer agreements.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including:

  • Order and transaction data: 7 years for tax and legal compliance purposes.

  • Custom order design files: 12 months after order completion, unless you request earlier deletion.

  • Marketing data: until you unsubscribe or withdraw consent.

  • Technical/analytics data: typically 26 months in aggregated or anonymised form.

9. Security

We implement appropriate technical and organisational security measures, including SSL encryption, access controls, and regular security reviews. However, no internet transmission is fully secure. We cannot guarantee the absolute security of data transmitted to or from our website and you do so at your own risk.

10. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information. To exercise any right, please email info@neonstore.co. We respond within the timeframe required by applicable law (generally 30 days).

10.1 All Customers

  • Right to access: request a copy of the personal information we hold about you.

  • Right to rectification: request correction of inaccurate or incomplete information.

  • Right to erasure: request deletion of your personal information in certain circumstances.

10.2 EU/EEA & UK Customers (GDPR / UK GDPR)

  • Right to restriction of processing.

  • Right to data portability: receive your data in a structured, machine-readable format.

  • Right to object: to processing based on legitimate interests or for direct marketing.

  • Right to withdraw consent at any time (without affecting prior processing).

  • Right to lodge a complaint with your supervisory authority: in the Netherlands, the Autoriteit Persoonsgegevens (AP) at https://autoriteitpersoonsgegevens.nl; in the UK, the ICO at https://ico.org.uk; in other EU member states, your national data protection authority.

10.3 California Residents (CCPA / CPRA)

  • Right to know the categories and specific pieces of personal information collected and the purposes of use.

  • Right to delete personal information (subject to exceptions).

  • Right to opt out of sale or sharing of personal information: we do not sell or share personal information for cross-context behavioural advertising without consent.

  • Right to limit use of sensitive personal information.

  • Right to non-discrimination: exercising your CCPA rights will not affect your ability to use our services.

To submit a CCPA request, email info@neonstore.co or use our website contact form. We will verify your identity before processing your request.

10.4 Australian Customers

You may request access to or correction of your personal information under the Privacy Act 1988 (Cth). A small administrative fee may apply for access requests. Complaints may be directed to the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au.

10.5 Canadian Customers

You have the right to access your personal information and to challenge our compliance with PIPEDA. Contact our privacy officer at info@neonstore.co.

11. Privacy Complaints

If you have a complaint about how we handle your personal information, please contact us in writing at info@neonstore.co or by post to:

We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised effective date. We encourage you to review this Policy periodically. Where required by law, we will notify you of material changes.